Singapore’s Folly

Can a Mentos Ad Promote Baby-Making?

Singapore National Night Mentos Commercial Promotes Baby Making: Will It Work?

Singapore’s birth rate is at a record low. Female citizens of the country now give birth to about one child in their lifetime, a number that used to be much higher. (American women, by comparison, have about 2 children.) According to a video released by Singapore’s government, the city-state needs to produce about 50,000 children per year to maintain its population and avoid the economic calamity associated with an aging citizenry. But the current birth rate is less than 30,000 children per year. To combat the problem, last month the government sought ideas from the public; that’s when The Freshmaker popped in.

In Singapore, young people seem to be putting off childbirth in favor of increased education. As the Financial Times reported, in Singapore 44 percent of men and 30 percent of women between the ages of 30 and 34 are single. The economic incentives the country could use to increase its birthrate are, for the most part, already in place. In 2001, the government introduced a Baby Bonus. Mothers receive $4000 for each of the first two children they give birth to and $6000 for each of their next two children. (Twins and triplets, in case you were wondering, are considered separate births.)

One of the most ridiculous, and downright disturbing, ads ever produced . Now Mentos is calling on people to procreate…. for the government? This is the result of Singaporeans being so steeped in the contraceptive mentality for years, they have to be paid to have children. It is just as coercive as a policy that dictates how many children a couple ought to have. A sobering scenario of where the Philippines is headed, if the RH bill passes. Wake up, legislators!

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Posted in Population Control, RH Bill, The Myth of Overpopulation

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