The March That Wasn’t

Very curious phenomenon indeed.

Note that that image says the event is on June 24, 2011.

The downpour started, and this announcement came:

The event was updated, punctually….




They announce the event. The event doesn’t happen. And yet they still publish it as NEWS. Notice how everything is in the PAST TENSE. We thought journalism was about presenting the truth, the whole truth, and nothing but the truth. How do you report on something that hasn’t occurred? How many pro-RH news, we wonder, are pre-manufactured? It gives one pause, doesn’t it?

Original Link. Let’s see how long it stays around.


“This is the first time that UP students mobilized a march in the campus.”

Hey hey! Pro-lifers marched last December! UP SCLC Lantern Parade



Addendum #2:
It should be brought to the attention of people and even of the ones involved in the activity that there are ethical standards to be followed in public information dissemination. Press releases about events, when clearly they are not pre-event notices, should be released AFTER the event has taken place or at least towards the end–not before. What happened shows the possible consequences when practices like this are not upheld.

The public relies on media to a certain extent for truthful and accurate information. It’s been more than 24 hours since the event was cancelled. The responsible thing to do would be to remove the press release from the website to avoid misinforming more people, and to issue an erratum/clarification.

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Posted in News/Commentary
9 comments on “The March That Wasn’t
  1. suzi says:

    how about showing pictures from this highly attended event? to see is to believe!

  2. Not journalism at all, but PR. Press releases do that sort of thing. Inventing quotes, using past tense even when written before the event then released afterwards. I’m guessing this was the press release that accidentally or deliberately got to the online press. Whatever the intention was, this sort of mistake can mislead people.

  3. Reeza says:

    For me, its ok. Baka sakaling akalain ng mga pro-RH, tapos na ang march. Sila rin ang malilito. NO to the RH Bill!

  4. marynodded says:

    +This is being read by 100K member in 100% Katolikong Pinoy fan page….

  5. sunnyday says:

    Let’s be more careful next time. The public is relying on media for truthful and accurate information.

    One suggestion I’d like to make: To those who are in PR, write your press releases in the present tense. There’s very little effort to be made on the part of media to change the tense before submitting their stories. Don’t spoonfeed them, even if your story seeing print will be to your advantage.

  6. benedicite! says:

    aysus… kahit ano pa ang gawin niyong paglilinaw ang isyu ay hindi na mababago… it is caught and documented already… kitang-kitang tinanggal na rin ang article para makabawas sa kahihiyan… well… MAY GOD DISTURB YOU!

  7. […] What makes no sense is letting the news release about an event (the RH march) see cyberspace for over 24 hours when what it describes in detail (and in the past tense) are the happenings of the event that did not happen (translation: the RH march was originally scheduled for June 25 and was cancelled due to bad weather, yet a news release describing what “happened” was on a news and events website till some of us called their attention to it). Anyway, more details about that can be found here. […]

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